And thus, considering that the hot topic of the week and probably of 2018 is the #FalconHeavy launching, let’s talk a little bit what a moonshot is for business.

A moonshot, in a technology context, is an ambitious, exploratory and ground-breaking project undertaken without any expectation of near-term profitability or benefit and also, perhaps, without a full investigation of potential risks and benefits.

A project or proposal that:

1. Addresses a huge problem
2. Proposes a radical solution
3. Uses breakthrough technology

The term “moonshot” derives from the Apollo 11 spaceflight project, which landed the first human on the moon in 1969. “Moonshot” may also reference the earlier phrase “shoot for the moon” meaning aim for a lofty target.

Are you ready for your own Moonshot?


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