High quality digital content… created and distributed to a micro-segmented target market.
In a digital era, marketing and publicity evolve from PUSH to PULL strategies.To provide quality and relevant information that can be spread organically is every next day is even more important.That’s why it is important to prioritize the importance of brand differentiation applying new communication techniques and content strategies, delivering related rational and emotional arguments that reinforce and promote brand’s values and objectives.
Why we love digital content strategies? Because digital media costs are smaller than the traditional channels and in the same time customers engagement shows much higher results for the same effort invested. It allows to target every day a more micro-segmented market, defining precisely a customer persona and diffuse commercial tagline and call to actions by fringes depending on customers behavior, age, gender, interests and so on, impacting mainly the millennials “digital society” which almost do not see TV and almost don’t buy paper newsletters and magazines.
8 out of 10 internet users see videos on Internet daily (Source: the information society)
25% increase in sales show companies that sale online using actively digital content and videos (Source: Zappos)
99% from the Internet traffic is audiovisual (Source CISCO Systems)
3rd most visited website on Earth after Google and Facebook isYouTube with 4,000,000,000 video uploads daily
What our customers love the most, when talking about quality digital content?
- Product or ser vices launching
- Branding and brand reinforcement
- Spreading news about a product or the company
- Blogs and video blogs content
- Increase call to action results through engage-able content
Who we work with
We work with businesses we believe in.
From startups to accounting firms to restaurateurs, we share a common goal with all our clients – to bring out the best in their brand.